Keith Perrin Jr.

    Keith Perrin Jr.

    CEO and Founder

    Keith Perrin is an accomplished entrepreneur who successfully introduced, FUBU the Collection, an apparel brand that currently reports over $6 billion in retail sales to date. As Vice President and Director of Marketing, Keith was the point person who placed FUBU in dozens of music videos, photo shoots, concerts, TV appearances, and movies. His relationship with music artists and dozens of celebrities are on a first name, private access basis that has been the mainstay of FUBU’s strategy for years. “Anyone can dress someone. However, I look at the person, their personal style, and that’s what I try to cater to when we provide them with items from our collection.” – Keith Perrin

    In his role, he also was the point person with key retail accounts that were FUBU’s primary sales outlets. He and his 3 partners, Daymond John, Carl Brown and J. Alexander Martin changed the way business viewed the role of young multi-cultural entrepreneurs throughout America.

    In recognition of Keith’s business acumen, he has been honored with numerous prestigious awards including the Ernst & Young’s Entrepreneur of the Year Award (2003); Crain’s Business of 40 Under 40 Award (2004).
    Keith has worked with such fashion brands as Kappa, Ted Baker, Coogi, Married to the Mob, Heatherette, and Drunken Munky.

    FUBU the Collection became the first recipient of the Essence Achievement Award given to a company, and in 2004, the FUBU partners/owners were the first to receive the Asper Award for Global Entrepreneurship from Brandeis University.

    Keith, through his public speaking has been the key speaker in high schools, colleges, Fortune 500 companies and Boys and Girls clubs of America. Appearing on numerous shows and news programs, Keith’s approachable personality has made him a well-known and widely “liked” figure in the fashion and entertainment industry.

    He is an honorary member of Phi Beta Sigma Fraternity.
    No matter his busy schedule, Keith strongly believes in philanthropy & mentorship to those less fortunate.
    Keith continues to pioneer new ventures ensuring urban lifestyle maintains its stronghold worth within society such as FUBU Radio. Keith is the CEO and General Manager of the Station, where he oversees the administrative and business functions of the station.
    Launched Dec 24, 2015, FUBU Radio has a scintillating concept to promote the best of our past while celebrating the possibilities of our future. It’s truly a “bridge” to what made us who we are and what we are evolving into as a progressive society. It is truly a celebration of the best in urban life, culture, and community.

    Keith says, “because of my dissatisfaction with today’s current radio programming, I wanted something more exciting to listen to. Every day you hear the same songs played on the radio all over the country. I wanted to hear songs from back in the days of our era that they don’t play anymore on current radio playlists.”

    Today, FUBU Radio boasts playlists that vary from Old School Hip Hop and R&B to modern day music which is filled with substance that may not have received it’s just airplay from other stations.

    FUBU Radio features the best Hip Hop and R&B classics from 1990-2006, combined with amazing mixes from the hottest DJ’s in the country. Additionally, FUBU Radio features on air-personalities whose topics include current events, celebrity news, comedy, fashion, relationship advice and more.

    To connect with this new concept in radio, check out

    Visit Us On FacebookVisit Us On TwitterVisit Us On YoutubeVisit Us On Instagram