There has been a recent uproar in the African American community about designer fashion companies releasing clothes that have racist imagery. After Gucci put out their $890 sweater, Burberry released a hoodie with a noose around the neck as a drawstring. Since the boycott of high end designer companies like Gucci and Burberry, many people have been looking for new and affordable fashion.

A lot of veteran fashion companies have been thinking and working on relaunching their fashion lines. Everyone has heard talk about brands such as FUBU and Baby Phat relaunching their lines. Brands like Champion and FILA have made a huge comeback since the 90’s. There are many artists and celebrities behind boycotting racist designer brands like Gucci and Burberry and bringing back old brands.

Since the release of the $890 turtleneck sweater that resembled blackface, Gucci has apologized for the release of the garment.  Marco Bazzari, Gucci’s CEO, collaborated with Dapper Dan and pledged to initiate long term goals that would root cultural awareness in the company. Gucci sent out a press release on Monday marking the official launch of the program.

The Gucci Changemakers Fund will allot $5 million to non-profit programs that uplift communities of color across the United States. They also created a $20,000 scholarship program to increase diversity among potential students pursuing a career in the fashion industry. Also, they have included a mandatory company volunteering initiative. The initiative will give workers four paid days to volunteer for various causes.

“As a partner, I am proud to work with Gucci and other community leaders to help guide programs that will create meaningful impact for the Black community and fashion as a whole,” Dapper Dan said. “It is imperative that we have a seat at the table to say how we should be represented and reimagined. Through our work together, Gucci is in a position to lead the overall industry toward becoming a better more inclusive one.”

By: Meagan Chalmers