Keith Perrin Jr.

    Keith Perrin Jr.

    CEO and Founder

    Keith Perrin is an accomplished, well-known entrepreneur who successfully introduced, FUBU the Collection, a game changing apparel brand that currently reports over $6 billion in retail sales to date. As Vice President and director of marketing Keith was the point person who placed FUBU in dozens of music videos, photo shoots, concerts, TV appearances and movies. His relationship with music artists and dozens of celebrities is on a first name, private access basis that has been the mainstay of FUBU’s strategy for years.

    In his role he also was the point person dealing directly with key retail accounts that were FUBU’s primary sales outlets. He and his 3 partners, Daymond John, Carl Brown and J. Alexander Martin realized extraordinary celebrity and literally changed the way business viewed the role of young multi-cultural entrepreneurs throughout America.

    In recognition of Keith’s contributions to the fashion industry and his business management skills he has been honored with many prestigious awards including the Ernst & Young’s Entrepreneur of the Year Award (2003); Crain’s Business of 40 Under 40 Award (2004).

    Keith grew up in Queens NY and through the wise upbringing and encouragement of his single parent mother he begun working when he was 14. By 18 he had established himself in NY’s real estate market first working for NY’s Housing and Urban Development office (HUD), then as a rental agent and finally as a Property Manager of a 200 unit Harlem complex, the youngest manager in the company.

    His work in the fashion industry has taken him to a number of continents such as Asia, Europe, Africa and South America.

    Keith has worked with such well-known fashion brands as Kappa, Ted Baker, Coogi, Married to the Mob, Heatherette and Drunkn Munky. He’s also the Brand Manager of Celebrity Integration for The Shark Group. One of Keith’s main responsibilities is connecting celebrities and influencers with the companies Daymond John invests in and building a valuable relationship.

    FUBU the Collection became the first recipient of the Essence Achievement Award given to a company, and in 2004, the FUBU partners/owners were the first to receive the Asper Award for Global Entrepreneurship from Brandeis University. Keith is an excellent public speaker and has been the key speaker in Colleges, High schools, Corporations, Boys and Girls clubs and has appeared on and addressed groups including The Judge Hatchett show, Various News programs, BET, and The Montel Williams Show.

    Keith’s approachable personality has made him a well-known and widely “liked” figure in the fashion and entertainment industry.

    He is an honorary member of Phi Beta Sigma Fraternity.

    Even with a very busy schedule Keith manages to give back to his community and assist those who are less fortunate by his charitable donations, mentoring and time.

    As a founding member of the worldwide brand Fubu The Collection, Keith continues to pioneer new ventures in a quest to ensure urban lifestyle maintains its grip on society. Fubu Radio is his newest project and it is hot. . Keith is the CEO and GM of the station, where he oversees the administrative and business functions of the station.

    Launched Dec 24, 2015, Fubu Radio has a scintillating concept to promote the best of our past while celebrating the possibilities of our future. It’s a “bridge” to what made us who we are and what we are evolving into as a progressive society. It is truly a celebration of the best in urban life, culture and community.

    Keith says, “because of my dissatisfaction with today’s current radio programming, I wanted something more exciting to listen to. Everyday you hear the same songs played on radio all over the country. I wanted to hear songs from back in the days of our era that they don’t play anymore on current radio playlists.

    Today, Fubu Radio plays the best of Old School Hip Hop and R&B. The playlist features the best Hip Hop classics from 1990-2008 and R&B from 1990-2018. Fubu Radio also showcases amazing mixes from the hottest DJ’s in the country.

    Additionally, Fubu Radio will feature on air-personalities later this year. Hot topics will include everything from current events, celebrity rumors, comedy, fashion, relationship advice and more.

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