LVMH Moves Toward a Possible Fenty Stake Sale
Luxury powerhouse LVMH may sell its 50% stake in Rihanna’s beauty brand. According to Reuters, the company brought in Evercore to guide the sale process. This major shift could spark big changes in the beauty industry.
Rihanna launched Fenty Beauty in 2017 with LVMH’s incubator Kendo Brands. Her debut collection introduced 40 foundation shades and forced the industry to evolve. Competing brands rushed to expand their ranges almost overnight. Rihanna didn’t just sell makeup. She built a movement rooted in visibility, inclusion, and confidence.
How Rihanna Redefined Beauty Standards
Rihanna always leads with purpose. She created Fenty Beauty to celebrate every shade, personality, and culture. Her vision made people feel seen and valued.
“Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races,” she said in a past interview. “I wanted everyone to feel included. That’s the real reason I made this line.”
Her campaigns didn’t stop with women. She added men, too. This bold decision expanded the idea of who beauty belongs to.
Billions in Sales & Fenty Beauty’s Global Reach
Fenty Beauty quickly grew from a makeup line into a global beauty force. Rihanna expanded into skincare, fragrance, and haircare while protecting the brand’s authentic voice.
The company brought in $450 million in net sales in 2024, according to Reuters. Analysts believe the brand could hold a value between $1 billion and $2 billion. Those numbers reflect more than profits. They reflect impact. Rihanna also used this momentum to build Savage X Fenty, proving her power as a cultural and business leader.
What Happens Next for Fenty Beauty
Fenty Beauty’s growth continues. Fenty Skin recently hit shelves at Ulta Beauty with new product drops. Fans celebrated the expansion while industry insiders watched for the next big move.
Neither Rihanna nor LVMH has addressed the potential sale. Still, the conversation is loud. The beauty world knows Fenty changed everything. A new chapter could take this iconic brand even higher.
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