Mr Keeyzo’s Corner

Keith Perrin
Renowned Entrepreneur & Brand Strategist

Keith Perrin is a pioneering entrepreneur best known for founding FUBU the Collection, an influential apparel brand that has achieved retail sales exceeding $6 billion. As the architect behind FUBU’s marketing strategy, Keith has expertly positioned the brand within music videos, photo shoots, and film, leveraging his direct relationships with top artists and celebrities to create a lasting impact in the fashion industry.

Raised in Queens, NY, by a determined single mother, Keith’s entrepreneurial spirit emerged early. He entered the workforce at just 14 and gained valuable experience in New York’s real estate sector, including roles with HUD and as a housing complex manager in Harlem. These early achievements laid the groundwork for his future success.

Throughout his expansive career, Keith has collaborated with notable fashion labels such as Kappa, Ted Baker, Coogi, and Drunkn Munky, showcasing his versatility and innovation in the industry. As a compelling public speaker, he has inspired audiences at educational institutions, corporate events, and on television shows like BET and The Montel Williams Show, earning a reputation as a beloved figure in both fashion and entertainment.

As the founder of FUBU The Collection, Keith continues to push boundaries, reinforcing the influence of urban lifestyle in contemporary culture. His latest venture, FUBU Radio, launched on December 24, 2015, serves as a platform celebrating urban life and heritage while bridging the gap to future societal progress. As CEO and General Manager, Keith drives both administrative and business operations, ensuring the station resonates with its audience.

An honorary member of Phi Beta Sigma Fraternity, Keith exemplifies leadership and community commitment, striving to guide others toward new horizons. His expertise spans branding, marketing, sales, business, and property management, making him a dynamic force in today’s business landscape.