Mr. Keeyzo's Corner

Keith Perrin

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Keith Perrin is an accomplished, well-known entrepreneur who successfully introduced, FUBU the Collection, a game changing apparel brand that currently reports over $6 billion in retail sales to date. As Owner, Vice President and Director of Marketing Keith was the point person who placed FUBU in dozens of music videos, photo shoots, concerts, TV appearances, and movies. His relationship with music artists and dozens of celebrities are on a first name, private access basis which has been the mainstay of FUBU’s strategy for years.


He and his 3 partners realized extraordinary celebrity and literally changed the way business viewed the role of young multi-cultural entrepreneurs throughout America.  

Keith grew up in Queens NY and through the wise upbringing and encouragement of his single-parent mother, he began working when he was 14. By 18 he had established himself in NY’s real estate market first working for NY’s Housing and Urban Development (HUD), then as a rental agent and finally as a manager of a 200 unit Harlem complex, the youngest manager in the company.  

Keith has worked with such well-known fashion brands Kappa, Ted Baker, Coogi, Married to the Mob, Crown Holder Heatherette and Drunkn Munky.  

Keith is an excellent public speaker and has been the key speaker in Colleges, High schools, Corporations, Boys and Girls clubs and has appeared on and addressed groups including The Judge Hatchett show, Various News programs, BET, and The Montel Williams Show.

Keith’s approachable personality has made him a well-known and widely “liked” figure in the fashion and entertainment industry. 

As a founding member of the worldwide brand Fubu The Collection, Keith continues to pioneer new ventures in a quest to ensure urban lifestyle maintains its grip on society.  Fubu Radio is his newest project, and it is hot.  Keith is the CEO and GM of the station, where he oversees the administrative and business functions of the station.

Launched Dec 24, 2015, Fubu Radio has a scintillating concept to promote the best of our past while celebrating the possibilities of our future.  It’s a “bridge” to what made us who we are and what we are evolving into as a progressive society.  It is truly a celebration of the best in urban life, culture and community.

He is an honorary member of Phi Beta Sigma Fraternity. 

“The task of a leader is to get his people from where they are to where they have not been”. Keith is showing and proving to this day he is capable of living up to this title and will continue to do so.

Specialties: Branding, Marketing, Sales, Business Management, Property Management, Product Placement, Deal Maker